Somashekar Pogula’s story is interesting because it details his journey from working for a corporation in the FMCG sector to starting his own business and founding Adithi Millets.
Life’s challenges shape us to be better people in the future, which is why success frequently follows a great deal of effort and struggle. Somashekar Pogula was profoundly affected by the death of his father in 2013. He established Adithi Millets in Kurnool, Andhra Pradesh, in an effort to promote healthy eating and increase farmer income.
This journey of MBA graduate Somashekar Pogula after six years in the millet business, which he entered after experiencing a traumatic event that altered his views on eating habits and nutrition, The Better India reported. Somashekar Pogula’s story is interesting because it details his journey from working for a corporation in the FMCG sector to starting his own business and founding Adithi Millets, as per media report.
How did the millet firm idea come?
A 2013 incident was the turning point. Doctors were unable to determine the precise cause of his father’s kidney condition. His father had to have dialysis in the months after receiving the diagnosis. In the following months, Somashekar’s savings became more limited as hospital visits increased. He tried desperately for three years to save his father, but in the end, in 2013, he lost the battle.
Somashekar frequently observed during his hospital visits that a large number of the patients had illnesses that were linked to poor diets. He reasoned that this was the outcome of today’s produce being heavily pesticide and chemical-laden.
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But this wasn’t the only factor in his decision to join an agricultural startup. Being from a farming background, Somashekar had seen firsthand the issues facing communities and the impending crisis of farmer suicides in Indian villages.
He had a special connection to the community and wanted to support the farmers during this difficult time. As a result, he made the decision to leave his corporate job and devote himself to the agriculture community in his Andhra Pradesh village of Kurnool.
At first, farmers routinely used natural and organic farming techniques. However some people started using pesticides and got better results, which led other people to change. He claims that when Somashekar works with farmers in support of organic farming, his objective is to reintroduce this traditional practise into their lives rather than to teach them something different.
Adithi Millets, which began with 30 farmers in 2017, has expanded to over 200 farmers and has an annual revenue of Rs 2 crore, according to The Better India. Somashekar works in three Kurnool districts and seven villages. “Millets to Millions”: based on this concept, Adithi Millets is on an effort to enlighten the general public about these superfoods.
When questioned about his choice, he replies that millets are very beneficial and an excellent supplement to everyone’s diet. Additionally, “millets are simple to grow, so farmers need not take huge loans.”
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