The Startup Odisha has launched ‘Millet Innovation Challenge’ (MIC) on the sidelines of the International Millets Convention.
The challenge serves as a platform for recognised startups operating within the millet industry to pitch their transformative solutions and ideas. By participating, the startups have the opportunity to win monetary prizes, receive promotional support, and even gain an exclusive opportunity to pilot their solutions with the Odisha Millet Mission.
Startups with expertise in diverse millet industry sectors such as branding and packaging, logistics and supply chain management, quality assurance and safety, and financial and legal mechanisms management are encouraged to participate in the distinctive challenge.
Startup Odisha Executive Chairman Omkar Rai said the MIC is a crucial step towards fostering innovation in the millet industry. It marks the beginning of a transformative journey where millets will play a central role in ensuring food security, empowering local communities, and driving economic growth.
“Through the challenge, we aim to catalyse a wave of innovative solutions that will shape a sustainable and prosperous future for Odisha,” he said.
Principal Secretary, Department of Agriculture and Farmers’ Empowerment, Arabinda Kumar Padhee, said, “Unlocking the immense potential of millets is at the core of the Millet Innovation Challenge, driven by Startup Odisha.”
The primary goal of the challenge is to support startups in creating innovative solutions that enhance millet processing, improve value addition, and expand the market for millet-based products, Dr Padhee said, adding, that the challenge is a significant leap towards a more resilient Odisha, guided by the spirit of innovation.
The application deadline was set for November 5, followed by the 1st Round Pitch Presentations on November 7. The winners of the 1st round will be announced on November 8, with the final pitching event taking place at the International Millets Convention on November 10.
The challenge will culminate with the announcement of the top three winners on the same day (November 10). The top three startups, distinguished for their innovation and dedication, will receive monetary awards of Rs 3 lakh, Rs 2 lakh and Rs 1 lakh, respectively.
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